Welcome to the DOBBYHOME website built on the WordPress platform! This privacy policy elaborates on how we collect, use, and share your personal information to safeguard your privacy rights and ensure a pleasant experience while you are using our website.
I. Collection of Personal Information
(I) Collection of Device Information
When you visit the DOBBYHOME website, we will automatically collect a range of information related to your device. This includes the type of web browser you are using (such as Chrome, Firefox, etc.), its version number, the IP address corresponding to your device, your time zone setting, and some of the Cookie data stored on your device. While you are browsing various pages, viewing different products or articles on our website, we will also record the specific web page addresses you have visited, the duration of your stay, the external website links or search engine keywords that led you to our website, as well as your interactive operations on the page, such as clicking on links, scrolling the screen, and other behavioral information. We collectively refer to this automatically collected information as “Device Information”.
To collect device information, we utilize several technological means:
1. “Cookie”: This is a small data file placed on your device (computer, tablet, mobile phone, etc.). It usually contains an anonymous and unique identification marker, which facilitates our tracking of your browsing habits, preference settings, etc., helping to optimize your subsequent visit experience. If you want to learn more about Cookies and how to disable them, you can visit http://www.allaboutcookies.org.
2. “Log Files”: Just like the “action recorder” of the website, it meticulously tracks and records all activities that occur on the website, comprehensively collecting information such as your IP address for each visit, the specific type of your browser, the information of your Internet service provider, the pages you entered and exited from our website, as well as the precise date and time stamps of your visits, providing data support for website operation analysis and security protection.
3. “Web Beacons”, “Tags”, and “Pixels”: These electronic files act as “invisible observers”, silently recording how you navigate through the pages of the DOBBYHOME website and your attention to different sections of content, helping us better understand user behavior and adjust the website’s layout and content display strategies.
(II) Collection of Order Information
If you purchase goods, subscribe to services, or conduct other payment-related transactions on the DOBBYHOME website, we will collect a variety of necessary personal information to smoothly complete the order process and ensure the security of transactions and the quality of services. Specifically, this includes your name, the billing address, the shipping address, payment details (including credit card numbers, payment platform account numbers, etc. Of course, we will adopt strict encryption measures to ensure their security), your email address, and your contact phone number. We define this type of information used for order processing and subsequent service follow-up as “Order Information”.
Under the framework of this privacy policy, the “personal information” we refer to comprehensively encompasses the above two major categories of device information and order information. The two complement each other and jointly assist us in providing you with precise, considerate, and secure services.
II. Use of Personal Information
(I) Purposes of Order Information
The core purpose of the order information we obtain is to efficiently and accurately process each order you place through the DOBBYHOME website. This covers the secure verification, processing, and settlement operations of your payment information, the proper arrangement of goods delivery, and the timely generation and sending of electronic invoices, order confirmation notices, and other documents to ensure that you clearly understand the progress of the transaction. In addition, the order information is also used for:
1. Communication: It enables our customer service team to maintain smooth and timely communication with you regarding order status, product after-sales, etc., quickly answering any questions you may have and handling various unexpected situations.
2. Risk Prevention and Control: By leveraging big data analysis, risk control models, and other means, we screen for potential transaction risks, such as abnormal payments and fraudulent orders, based on the order information, making every effort to safeguard your property safety and legitimate rights and interests.
3. Personalized Services and Marketing: On the premise of conforming to your previously stated preferences and purchasing habits, we will recommend relevant products, exclusive promotional activities, and other information to you in a targeted manner, aiming to help you discover more high-quality services and desirable products that meet your needs and enhance your consumption experience on DOBBYHOME.
(II) Purposes of Device Information
The collection of device information is of great significance for our operation and optimization of the DOBBYHOME website:
1. Security Protection: By analyzing device information such as IP addresses and browsing behavior characteristics, we can identify and prevent potential cyber attacks and fraud risks, strengthening the security line of the website and creating a safe and reliable access environment.
2. Website Optimization: Relying on the data reports and user behavior analysis charts generated from a large amount of device information, we can gain insights into the traffic trends and interest hotspots of users on each page of the website, understand which sections are popular and which need improvement, and then make targeted optimizations to the website’s structure, content display style, page loading speed, and other key elements, continuously improving the overall performance and user experience of the website.
III. Sharing of Personal Information
We adopt a cautious and responsible attitude when sharing your personal information with third parties. The purpose is to leverage the strength of professional partners to better achieve the above-mentioned goals for using personal information and provide you with excellent services. However, it should be emphasized that the opt-in data and consent authorization information of users in scenarios such as SMS marketing will not be shared with any third parties.
For example, since the DOBBYHOME website is built on the WordPress platform, we may use some high-quality plugins and service providers within the WordPress ecosystem (such as WooCommerce for strengthening e-commerce functions) to conduct business operations. These third-party partners may access and use part of your personal information to help implement functions under strict confidentiality agreements and compliance requirements. You can refer to the privacy policies of the corresponding plugins or services for details. Meanwhile, to gain in-depth insights into user behavior and optimize marketing strategies, we use tools like Google Analytics for auxiliary analysis. You can visit https://www.google.com/intl/en/policies/privacy/ to learn about how Google uses your personal information, and if you wish to opt out of Google Analytics monitoring, you can do so through https://tools.google.com/dlpage/gaoptout.
In addition, within the framework of the law, when faced with necessary situations such as judicial subpoenas, search warrants from law enforcement departments, or to comply with industry regulatory compliance requirements and safeguard our legitimate rights and interests, we will also share your personal information in accordance with laws and regulations.
IV. Behavioral Advertising
Based on an in-depth analysis of your personal information (especially device information and past purchasing and browsing preferences), we are committed to pushing targeted advertisements or marketing information that matches your interests and is of great value to you, aiming to save you time in screening information and help you quickly discover desirable products and high-quality services. If you are curious about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
If you do not wish to receive such targeted advertisements anymore, you can unsubscribe through the following convenient channels:
1. Facebook: https://www.facebook.com/settings/?tab=ads
2. Google: https://www.google.com/settings/ads/anonymous
3. Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also use the opt-out portal of the Digital Advertising Alliance at http://optout.aboutads.info/ to batch manage your permissions to receive some advertising services.
V. Your Rights
As a user of the DOBBYHOME website, you are entitled to a series of rights according to the law:
1. Right to Know and Access: You have the right to contact us at any time to understand the details of the personal information we hold about you, including key elements such as the categories, sources, uses, and storage periods of the information.
2. Right to Correct and Update: If you find that there are errors, omissions, or outdated information in the personal information we have recorded, you can inform us immediately, and we will efficiently complete the information correction and update process to ensure the accuracy and timeliness of the information.
3. Right to Delete: Under circumstances permitted by law, you have the right to request us to delete the personal information we have stored about you. We will follow the regulations and implement the deletion operation in a strict process to ensure that your “digital space” remains clean and tidy.
If you are a resident of Europe, in accordance with regulations such as the General Data Protection Regulation (GDPR), in addition to the above rights, you also have additional rights such as the right to restrict processing and the right to data portability, and you can assert these rights at any time through the contact information below.
VI. Data Retention
Considering multiple business needs such as order processing, after-sales service, and financial auditing, we will properly retain your order information from the date when you successfully place an order on the DOBBYHOME website until you explicitly request its deletion. During this period, we will strictly adhere to the principles of confidentiality and security to protect the information and prevent the risk of information leakage.
VII. Policy Update and Contact Us
Driven by factors such as business expansion, regulatory evolution, and technological innovation, we will update this privacy policy from time to time to always comply with best practices and regulatory requirements and safeguard your privacy rights. After each update, we will inform you of the details of the policy changes through prominent means such as website pop-ups and in-site messages, inviting you to review them.
If you have any questions about this privacy policy, complaints or suggestions related to privacy, or if you wish to exercise your rights related to personal information, please feel free to contact us via email at support@DOBBYHOME.com. Our professional team will be dedicated to answering your questions and handling your issues efficiently.